Internet Marketing Services
RankGuarantee™
Local landing pages built in volume, for every city you serve.
Rank on page 1 for 100+ local keywordsRank for 100+ local keywordsRank for 100+ Local Keywords
Included in all Organic Growth plansFree in every Organic Growth plan $1,495/moOrganic Growth
SEO, Google Maps, and AI search (GEO) working as one plan.
SEO, Google Maps & AI search in one planSEO, Maps & AI in one planSEO, Google Maps & AI Optimization
Includes RankGuarantee™ + a custom websiteRankGuarantee™ + website included $895/moPaid Ads
Google, Bing & Meta campaigns managed end-to-end for fast leads.
Google, Bing & Meta Ads for fast leadsGoogle, Bing & Meta AdsGoogle, Bing & Meta Ads Management
Get results in days, not monthsResults in days, not monthsOpen the search terms report of a typical rental manager's Google Ads account and you will often find two crowds. One is a landlord with a rental house two states away, typing "property management companies near me" after a bad month. The other is a couple looking for "3 bedroom house for rent" who will never sign a management agreement. Both searches contain the same words, both cost money and only one pays the firm. Good Google Ads for a property management company start by separating those crowds, then building campaigns, landing pages and call handling around the owner who is deciding whether to hand over the keys. This page explains how we do that and what you should expect.
Intent ladder
| Search idea | Who is probably typing | How we treat it |
|---|---|---|
| property management companies near me, rental property manager in [city] | An owner shopping for a manager now | Core campaign, tight geo targeting, a landing page built for owners, call button on mobile |
| property management fees, what does a property manager charge | An owner doing homework, often comparing | Separate ad group with a page that explains how fees work in your agreement, with no invented numbers |
| fired my property manager, switch property managers, unhappy with property manager | An owner who is already leaving someone | Small, high-intent group with a switching page that explains how a transition works |
| out of state landlord help, manage my rental while I live elsewhere | A remote owner with a specific worry | Message about communication, reporting and maintenance, not about price |
| HOA property management company, community association manager | A board member or board president | Own campaign and page, since the buyer, the process and the proposal differ from single-family work |
| commercial property management, retail center manager | A commercial owner or investor group | Own campaign, only if you really take light commercial work |
| apartments for rent, houses for rent near me, rental application | A renter | Kept out of owner campaigns by negatives, or served by a separate and deliberately small listings campaign |
| maintenance request, pay rent online, tenant portal login | An existing resident | Excluded. These people already have your number and your portal link |
Your own market will add its own phrases. The search terms report is the best source of them, which is why we read it every week at the start.
Two jobs
A property management firm has two marketing jobs that look alike from a distance. The first is winning new owner clients, which is a slow decision with a high value, since an owner who signs may stay for years and may add other doors. The second is filling vacancies for owners you already serve, which is quick, high volume and low value per click. If both live in a single campaign, the system learns from whichever produces more conversions, and renter inquiries nearly always produce more. Over a few weeks the account drifts toward the cheap, plentiful clicks and the owner leads quietly dry up.
So we keep them apart. The owner campaigns get the budget, the careful keywords and the strongest landing pages. A listings campaign, when you want one, gets a small separate budget and its own conversion goal, such as a showing request, so that its numbers never contaminate the owner data. Many property management firms find it works fine to leave vacancy marketing to listing syndication and organic search and spend ads only on owners. That is a decision to make from your own vacancy pattern, not a rule.
Campaign map
Core
Searches from people with one to a handful of rental homes, the heart of most residential firms. Geo targeted to the cities and neighborhoods where you can actually send a maintenance vendor within a reasonable drive.
Specialized
Owners of duplexes, fourplexes and small apartment buildings search differently and care about vacancy, turnover and capital work. Worth its own ad group and page if you take that work.
Board-driven
Board members search for management proposals, financial reporting and vendor coordination. A separate campaign lets the ad speak to a volunteer board, not a landlord.
Small but pointed
Short list of phrases from owners leaving another manager. Cheap to run in volume terms and often a strong source of serious inquiries.
Protective
People who already know your name and want to confirm you. Keeps a competitor from sitting next to your name in the results.
Optional
Only if vacancy is a real problem. Run with its own budget and goal so it cannot take over the account.
Negative keywords
Renters
Terms such as for rent, apartments, rental listings, rental application, lease and move in signal a person looking for a place to live. In owner campaigns they are a first-day exclusion.
Existing tenants
Maintenance request, pay rent, portal login, emergency repair number, landlord complaint and tenant rights. These searchers are your residents or someone else's.
Job seekers
Jobs, salary, hiring, license course, exam, certification and how to become a property manager attract people who want a career, not a manager.
Vendors and DIY landlords
Software, templates, spreadsheet, app and free lease form bring buyers of tools. A landlord who wants a template is not ready to hire a firm.
Legal help seekers
Eviction lawyer, sue my landlord and security deposit dispute reflect conflicts. Review before adding some of these, because a landlord worried about an eviction may be a fit if you handle that process.
Out of focus
Add vacation rental and nightly rental terms unless you manage them on purpose, since that is a different service with a different buyer.
Messaging
An owner who clicks a property management ad is usually carrying a worry. It might be about a late rent payment, a contractor who never called back or an agreement that renewed itself. The ad copy works best when it speaks to that worry in plain words: how you report, how fast you answer, how you screen and who handles maintenance. Superlatives like "best" or "number one" add nothing and are often restricted. A line stating the kinds of property management work you take and the areas you serve does more, because it qualifies the click.
The landing page then carries the explanation. It should state the services in the management agreement, how fees are structured at a high level, what the owner sees in statements and how an owner reaches a person. We do not put fee amounts into this copy for you, since the numbers belong to your firm, and we never claim occupancy, time-to-lease or savings that you cannot show. Where your state licenses managers or sets rules for trust accounts and deposits, check those requirements with the proper regulator or a qualified attorney before the page goes live. This is marketing help, not legal advice.
Calls and forms
An ad for HOA property management lands on an association page, an ad for out-of-state owners lands on a page about remote ownership. A home page forces the visitor to hunt, and most will not.
A short call, a rental analysis request or a property review gives the owner something concrete to ask for. A form that demands the address, the current rent and the number of doors helps qualify, though every added field costs a few submissions.
An owner who submitted a request on a Tuesday and heard back on Thursday has probably talked to two other firms by then. Decide who owns the callback, what the target time is and what happens when that person is out.
Call tracking numbers, form submissions and booked consultation links are recorded separately, so the account can see which campaign produced which type of inquiry.
After each conversation, mark whether it was a real owner, whether a proposal went out and whether an agreement was signed. That outcome data is what lets us trim spending that only produces conversations with the wrong people.
Calendar
| Period | What tends to happen in the market | What we adjust |
|---|---|---|
| Late winter into spring | Owners plan for the leasing season and some decide to replace a manager before it starts | Raise attention on owner and switching campaigns, check landing pages and callback routines |
| Late spring and summer | Leasing peaks and phones are busy with renter and owner calls alike | Tighten negatives against renter traffic, confirm the phone is staffed, consider a small listings test only if vacancy is a worry |
| Fall | Lease renewals come up and some owners compare options after a difficult season | Emphasize reporting and responsiveness, review which messages produced signed agreements |
| Year-end and tax season | Owners receive statements and look closely at what they paid and what they got | Run messages about clear owner statements and a simpler fee explanation, and check budget pacing against the owner pipeline |
These are tendencies, not promises. The pattern in your own city is what we plan against, and we confirm it from your account history and your calls.
Budget
The honest way to pick a budget for a property management firm is arithmetic that only you can do. Take what a typical agreement is worth to the company over the months an owner tends to stay, add any leasing or renewal income you usually earn, subtract the cost of serving that owner, and you have a rough number for what a signed door can support. Then think about how many owner inquiries it takes you to sign one. That ratio comes from your own sales conversations, not from any average we could quote you, and it will improve if you answer quickly and explain fees clearly.
From there, the spending level can be set so that the account is able to buy enough qualified inquiries to give you a fair read in a few months, without risking money you cannot afford. We do not quote click prices or budget benchmarks, because they vary by city and change by season. In a dense property management market, high-intent phrases can be costly, and trimming them can cut off the best leads, so we look at cost per qualified owner conversation and cost per signed agreement rather than cost per click. A small firm may start with a modest test in the owner campaign, watch the search terms and add budget only when the leads look right.
Beyond search
Availability varies
Google offers these only for certain business types in certain places. We check whether property management is eligible where you operate before planning around it.
Smaller, cheaper to test
Some owners search there, and it can echo your Google structure at a lower scale once the first campaigns are healthy.
Awareness and retargeting
Reaching owners who visited your site and did not call. Housing ads carry special rules, covered on our property management Meta Ads page.
An early channel
Worth only a small, measured test for now, if at all. It is not the same as showing up in answers from AI tools, which is organic work described on the AI search page.
Pricing
Owner-side questions
The management fee is $895 a month for Google Ads alone, $1,595 a month for two platforms and $2,295 a month for three. Ad spend is separate and goes to the platform. There is no setup fee and no contract, so you can stop whenever the numbers stop making sense.
With negative keywords from day one, narrow owner-focused phrases, ad copy that speaks to landlords and a landing page about management agreements. We read the search terms weekly at first and add exclusions as new renter phrases appear. Some leakage is normal, but it should shrink fast.
Usually, yes, because an owner who signs a property management agreement can generate revenue for the length of the agreement, while a renter inquiry is a one-time event. That is why we count and report them separately and why we do not mix them in the same goal.
Ideally. Owners of single-family rentals, owners of small apartment buildings and HOA boards ask different questions. A page that answers the right ones converts better than a general one, and it also helps your organic pages later.
Phone calls and their length, booked consultations, proposals sent and agreements signed. Form fills alone can look good while hiding junk, so we ask you to tell us which inquiries became real owners.
No. Nobody can, and an agency that does is guessing. We build the account carefully, report what happens and adjust. Results depend on your market, your offer, your reviews and how fast your team answers.
Yes. Fair housing laws and the platforms' own policies apply to ads for rental listings, and states have rules for licensing and advertising by property managers. Check your state's requirements and a qualified attorney. We follow the platform's policies and do not target or exclude any protected group.
It can waste money, because owners check your reviews right after the click. Start the reputation work first or at the same time, as covered on the Google Maps page.
Explore more
Get in Touch
Send us your service area and the kinds of properties you want to manage. If an account already exists, we will read the search terms and tell you how much of the spend is chasing renters. Ring 610-825-4363 or email hello@getphound.com.